«»This is an inspiring book, a plea for the new approach — one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization… It is fresh thinking, which may help you think differently about brands.»» — Marketing
How to Succeed in Business Without Really Crying
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Profit or Growth?: Why You Don't Have to Choose
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Beyond Branding: How the New Values of Transparency and…
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-35%- Author(s): Nicholas Ind
- Condition: Very Good
- Fiction / Non-Fiction: Non Fiction
- Language: English
- Format: Hardcover
- Pages: 236
- Release: 2004
- ISBN13: 9780749441159
- Goodreads Page: https://www.goodreads.com/book/show/1436587
- Genre: Brand name products, Product management
1 disponibles
Detalles Adicionales
| Peso | 0,52 kg |
|---|---|
| Dimensiones | 15,88 × 1,91 × 23,5 cm |
| Author(s) | Nicholas Ind |
| Condition | Very Good |
| Fiction / Non-Fiction | Non Fiction |
| Language | English |
| Format | Hardcover |
| Pages | 236 |
| Publisher | Kogan Page Business Books |
| Release | 2004 |
| ISBN13 | 9780749441159 |
| SKU | 1436587 |
| Goodreads Page | https://www.goodreads.com/book/show/1436587 |
| Genre | Brand name products, Product management |
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