A bestseller first published in 1983, Guerrilla Marketing offers an innovative approach to marketing for the small business owner. Filled with hundreds of effective ideas, this book outlines Levinson’s philosophy about marketing. In this expanded edition, Levinson identifies the fastest-growing markets today as well as the latest strategies, up-to-date information on new technologies, new programs for targeted prospects, and management lessons for the twenty-first century.
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-45%- Author(s): Jay Conrad Levinson
- Condition: Good
- Fiction / Non-Fiction: Non Fiction
- Language: English
- Format: Paperback
- Pages: 327
- Release: 1996
- ISBN13: 9780395644966
- Goodreads Page: https://www.goodreads.com/book/show/1507934
- Genre: Advertising, Marketing, Small businessmanagement
1 disponibles
Detalles Adicionales
| Peso | 0,45 kg |
|---|---|
| Dimensiones | 15,24 × 2,54 × 22,86 cm |
| Author(s) | Jay Conrad Levinson |
| Condition | Good |
| Fiction / Non-Fiction | Non Fiction |
| Language | English |
| Format | Paperback |
| Pages | 327 |
| Publisher | Houghton Mifflin |
| Release | 1996 |
| ISBN13 | 9780395644966 |
| SKU | 1507934 |
| Goodreads Page | https://www.goodreads.com/book/show/1507934 |
| Genre | Advertising, Marketing, Small businessmanagement |
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