Supplies advice on the development of a successful advertising campaign and recommends techniques for writing newspaper, magazine, television, and radio advertising copy.
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-45%- Author(s): John Caples
- Condition: Good
- Fiction / Non-Fiction: Non Fiction
- Language: English
- Format: Paperback
- Pages: 383
- Release: 1983
- ISBN13: 9780134235905
- Goodreads Page: https://www.goodreads.com/book/show/2064811
- Genre: Advertising
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Detalles Adicionales
| Peso | 0,54 kg |
|---|---|
| Dimensiones | 15,88 × 2,54 × 23,5 cm |
| Author(s) | John Caples |
| Condition | Good |
| Fiction / Non-Fiction | Non Fiction |
| Language | English |
| Format | Paperback |
| Pages | 383 |
| Publisher | Prentice Hall Pr |
| Release | 1983 |
| ISBN13 | 9780134235905 |
| SKU | 4019394 |
| Goodreads Page | https://www.goodreads.com/book/show/2064811 |
| Genre | Advertising |
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