Dan Ariely

Dan Ariely is an Israeli-American professor of psychology and behavioral economics, known for his books Predictably Irrational, The Upside of Irrationality, The Honest Truth About Dishonesty, and Dollars and Sense. He is the founding member of The Center for Advanced Hindsight and the James B. Duke Professor of Psychology and Behavioral Economics at Duke University. He is a world-renowned expert on the irrational decisions people make and how to better predict and influence them.