Michael J. Berland

Michael J. Berland is an American pollster, strategist, and author specializing in market research, political polling, and consumer trends. Having served as a top advisor to political figures and major corporations, he co-founded Penn Schoen Berland.

He is best known as the author of Shattered Assumptions: How to Rebuild Your Life and Business After a Crisis and his extensive work analyzing cultural shifts and data analytics.

Berland’s data-driven insights and strategic expertise have heavily influenced modern political campaigns and corporate crisis management. He is a frequent commentator on public opinion and market trends.