David Rock

Dr. David Rock is an executive coach, author, and CEO of the NeuroLeadership Institute, an organization dedicated to bringing neuroscientific research into leadership development. He coined the term ‘NeuroLeadership’ to describe the intersection of brain science and executive performance.

He is best known for his influential book Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long and for creating the SCARF Model of human motivation. His other books include Quiet Leadership and Coaching with the Brain in Mind.

Dr. Rock’s research-backed frameworks have been adopted by Fortune 500 companies globally to enhance organizational culture, diversity, and leadership. He continues to pioneer practical applications of cognitive neuroscience in modern workplaces.