Guy Kawasaki

Guy Kawasaki is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. Kawasaki is known for popularizing the concept of «evangelism marketing» which involves building a fan base who becomes deeply loyal advocates for a particular product or brand.

After leaving Apple, Kawasaki has been involved in various businesses and startups, offering his expertise as an advisor and marketing guru. He has written numerous books on innovation, entrepreneurship, and social media, including The Art of the Start, Enchantment, The Art of Social Media and Reality Check. Apart from his writing and business activities, Kawasaki is also a sought-after speaker for his insights on innovation, the business ecosystem of Silicon Valley, and startup culture.