Robert Cialdini

Dr. Robert Cialdini is an American psychologist, author, and Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. He is internationally recognized as the seminal expert on the science of influence.

He achieved global literary fame as the author of the monumental bestseller Influence: The Psychology of Persuasion and its follow-up Pre-Suasion, outlining the six universal principles of ethical persuasion.

Cialdini’s groundbreaking behavioral research has transformed marketing, negotiation, and corporate management education worldwide. He is a titan of social psychology.